1916 Coca-Cola Advertisement

Source: American Cookery (Boston Cooking School Magazine), May 1916
Source: American Cookery (Boston Cooking School Magazine), May 1916

Even a hundred years later, this 1916 advertisement works for me. I can’t remember the last time I bought any Coca-Cola but I’m ready to head to the store right now.

Some things haven’t changed over the past hundred years. Both then and now, advertisers seek to engage people with a brand. Ads inform, tell a story, and help create an image.

1915 Sun-Maid Raisin Ad

Source: Ladies Home Journal (November, 1915)
Source: Ladies Home Journal (November, 1915)

Raisins were used in many holiday recipes a hundred years ago. They were popular because “modern” technology enabled them to be produced inexpensively.  And, once produced, they were easy to transport to even the most remote locales.

People had more raisin choices back then: seeded (seeds extracted), seedless (made from seedless grapes), and cluster (on stems, not seeded).  Why would anyone would want the cluster variety?  Did people remove the seeds and stem them after they purchased the package? It must have been a real pain to get them into a form where they could actually be used.