When I saw an advertisement for Butter Crust bread in a 1924 cookbook, it brought back very vague memories of bread my family sometimes bought when I was a child. Butter Crust was a soft white bread, and I can’t say whether I particularly liked it or not. I think that it was fairly nondescript and about like other white bread. But, as I worked on this post, I ended up being surprised that I found this bread and the company that made it more interesting now than back when I ate it.

Let me back up for a moment. I recently bought a hundred-year-old cookbook off eBay that was published by the Susquehanna Valley Country Club which was located in Sunbury, Pennsylvania. Sunbury is the county seat of Northumberland County. I was really excited to get this cookbook because I grew up on a farm in Northumberland County, and looked forward to getting a cookbook from my “home turf.” I’ll be making some recipes from the cookbook over the next few months, but I decided to first post this advertisement from the cookbook.

I googled “Butter Crust Bread” so I could add a little context to this post and was surprised when nothing came up with that exact spelling. Instead a bread company called Butter Krust Bread Company popped up. It also was located in Sunbury. I assume that it is the same company, but that the spelling was changed years ago. Is a “k” cooler than a “c” when spelling “crust”? In various articles that I found about the company Butter Krust is sometimes hyphenated; other times not. The name of this company sure seemed to have a lot of variations!

I found an article about a president of the Butter Krust Bread Company on the American Society of Baking website which said that Butter Krust was the first baker east of the Mississippi River to offer sliced bread and to wrap bread in cellophane. Who would have guessed that a very innovative baker was located in Sunbury?

The company was sold to Sara Lee in 2006 for $72 million. According to a 2010 article in the Sunbury Daily Item, Butter-Krust as well as other Sara Lee bakeries were then sold to Grupo Bimbo. At that time there were 200 employees at the Sunbury plant. A later Sunbury Daily Item article said that the plant was closed in 2017.

Somehow I don’t think that having a box of tapioca in my cupboard will resolve my terror of unexpected company – but maybe it’s just me. Others may find tapioca very useful in this situation.

I think this product still exists – though the name has changed slightly across the years. In 1924, it was called Grandma’s Old Fashioned Molasses while today it is just called Grandma’s Molasses. Interesting that company no longer considers it necessary to include “Old Fashioned” in the name, even though it’s been around for at least a hundred years.

Careers for women were very limited a hundred years ago. One option was to become a tea room manager, and the Lewis Tea Room Institute was ready to teach women how to become one.

Most companies are constantly changing advertising campaigns and taglines. Maxwell House Coffee is the exception. It has used the slogan “good to the last drop” for at least a hundred years.

I think that I need a Utility Dish Drainer that would cleanse, dry, and sterilize my dishes.

I don’t usually give much thought to baking powder brands, but this 1924 full-page advertisement on the inside cover of the April, 1924 issue of  American Cookery made me realize that there used to be differences across brands. I definitely don’t want to spoil a cake by using a bad baking powder. I wonder if there still are significant differences.