Hebe sounds wonderful in the advertisement, but it actually was very controversial. Hebe was similar to evaporated milk – but was a mixture of skim evaporated milk and coconut fat. It was less expensive than regular evaporated milk. Hebe was a “filled milk” which means that the milk was reconstituted with fats other than dairy fats.
A hundred years ago Hebe was seen as a threat to the dairy industry. According to MySA:
Congress passed a law in 1923 (H.R. 8086 or 67 P.L. 513) banning its shipment: “It is hereby declared that filled milk, as herein defined, is an adulterated article of food, injurious to the public health, and its sale constitutes a fraud upon the public. It shall be unlawful for any person to manufacture within any Territory or possession, or within the District of Columbia, or to ship or deliver for shipment in interstate or foreign commerce, any filled milk.” Infant formula — under certain rules — was allowed.
Any violation of the law was punishable by “a fine of not more than $1,000 or imprisonment of not more than one year, or both…”.
Happiness can be a warm cup of tea. But this 1921 advertisement made me realize that a hundred years ago people reminisced about even earlier good old days. The ad assured readers that “Choisa” Orange Pekoe Ceylon Tea is of “pre-war quality” and available at “pre-war prices.”
I put quotes around “Choisa” to make what I wrote match the old ad – but I’m very foggy on why the quote marks are needed.
Sometimes hundred-year-old advertisements bring back memories of long forgotten foods. Do they still make junket? I think that it’s still sold, but it’s been so long since I’ve had any that I can barely remember it.
Do you ever eat cereal as a bed time snack? Somehow I thought that eating cereal at times other than breakfast was a fairly new phenomena, but apparently I was wrong. A 1920 advertisement for Quaker puffed grain cereals said that Puffed Wheat, Puffed Rice, and Corn Pops were perfect bedtime snacks.