Category: Advertisements

1923 Kraft Cheese Advertisement (with Recipe for Spinach Timbales)

Spinach Timbale on plateA full-page advertisement in a 1923 issue of Ladies Home Journal  for Kraft Cheese piqued my interest.  It contained a recipe for Spinach Timbales. From time to time I see timbale recipes in hundred-year-old magazines and cookbooks. Timbales back then were creamy vegetable or meat mixtures that were put into individual molds and baked.

The advertisement made the claim that Spinach Timbales were tasty and so nutritious they they could be considered a prescription. With a claim like that – and, an attention-grabbing image of the timbales – I decided this was a must-try recipe.

Kraft Cheese Advertisement
Source: Ladies Home Journal (May, 1923)

My Spinach Timbales didn’t look like the ones in the old advertisement, though I tend to think that they were more visually appealing than the ones in the old drawing (but I could be prejudiced since I made them). The Timbales were tasty, and reminded me a little of Spinach Souffle.

I used custard cups as the mold when I made this recipe since I don’t have timbale molds. I’m actually not even sure what a timbale mold is — though based on the drawing in the advertisement, I think that it may be narrower and higher than a custard cup.

I finely chopped the cheddar cheese when I made this recipe to try to get a similar look to the drawing – though the cheese melted when I baked the timbales and didn’t stay as small chunks, so shredded or grated cheese would work just fine.

The old recipe didn’t include a recipe for the cheese sauce, so to make it, I just made a white sauce and added cheese to it.

Here’s the recipe updated for modern cooks:

Spinach Timbales

  • Servings: 3 - 4
  • Difficulty: moderate
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2 cups cooked spinach, chopped (I used 2 cups frozen spinach that I briefly cooked.)

2 eggs, separated

2 tablespoons milk

2 tablespoons butter, melted

1/2 teaspoons salt

dash pepper

2 tablespoons cheddar cheese, shredded, grated, or cut fine

cheese sauce (see below)

1 hard-boiled egg, sliced

Preheat oven to 375° F. Put egg yolks, milk, butter, salt, and pepper into a mixing bowl; beat until combined. Stir in the cheddar cheese and spinach.

In the meantime, put the egg whites in another bowl and beat until soft peaks form.

Fold the beaten egg whites into the spinach and cheese mixture.  Spoon into greased custard cups. Place the custard cups in a pan with hot water that comes to about an inch below the top of the cups. Bake for 30 – 40  minutes or until a knife inserted in center of the mixture comes out clean.

Remove Spinach Timbales from custard cups after baking.

To serve:  Spoon some of the cheese sauce onto plate. Set timbales in the cheese sauce. Top each timbale with an slice of the hard-boiled egg.

Cheese Sauce

2 tablespoons butter

2 tablespoons flour

1/4 teaspoon salt

dash pepper

1 cup milk

1 cup cheddar cheese, grated

In a saucepan , melt butter using medium heat; then stir in the flour, salt, and pepper. Gradually, add the milk while stirring constantly. Add cheese, and continue stirring until the cheese melts and the sauce thickens.

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