1920 Sunkist Lemon Advertisement

Advertisement for Sunkist Lemons
Source: Good Housekeeping (June, 1920)

By 1920, lemons were readily available across the U.S. Trains quickly transported them across the country.  And, the California Fruit Growers Exchange had even branded lemons produced by its growers as Sunkist Lemons.

I enjoy eating old-fashioned foods. Many others prefer trendy foods. Apparently people have wanted to eat “modern” foods for a long time. According to this advertisement, the modern way to serve tea is with lemon instead of cream – which suggests that the ad copy writer believed that promoting modern food combinations was a winning strategy for an ad campaign.

1920 Osborn Cake Making System Advertisement

Advertisement for Osborn Cake Making System
Source: Good Housekeeping (June, 1920)

It’s fun to read the small advertisements in the back of old magazines. They often are quirky – and sometimes I scratch my head when I read them. This 1920 advertisement by Mrs. Grace Osborn about the Osborn Cake Making System is one of those ads.

Does the square angel food cake in the picture look nice enough to make someone want to learn Mrs. Osborn’s cake making system? (Personally, round angel food cakes work just fine for me.)

And, exactly what is Mrs. Osborn selling? . . . a book for directions? . . . recipes? . . . cake pans and baking supplies? It apparently was a two-step process for her to sell anything. First, she would have to send people who responded to the ad free information about the particulars, and she would have to pay postage to send the materials (in addition to the cost of the ad ). Then some of them might actually buy the product she was selling. I’m no marketing expert, but somehow this doesn’t feel like a good model for financial success.