When I saw this hundred-year-old advertisement for Mapleine, my first thought was – Is this product still made? I thought that I had a vague memory of seeing Mapleine in the spice and extract section at the supermarket, but wasn’t sure.
Well, the answer is yes. It is still made. Mapleine has been around since 1908. According to Wikipedia, Mapleine was even part of a court case:
An early enforcement action of the United States Pure Food and Drug Act in 1909 concerned a shipment of Mapleine confiscated in Chicago. The case was “United States of America v. Three Hundred Cases of Crescent Mapleine” in which it was found that the product was misleadingly labeled to represent actual maple extract. The case was cited as a precedent for the United States Supreme Court 1916 decision in United States v. Forty Barrels and Twenty Kegs of Coca-Cola.
By 1920, the Crescent Company, which made Mapleine, clearly knew that advertising needed to make it clear that Mapleine did not actually contain maple syrup. The advertisement says it is a “pure vegetable flavoring” – though I’m not exactly sure what that means.