1918 Morton Salt Advertisement Source: American Cookery (June, 1918) The advertising slogan “When it rains it pours” has been around for a least 100 years. Share this:EmailFacebookPinterestTwitterLike this:Like Loading... Related
23 thoughts on “1918 Morton Salt Advertisement”
I still remember the day I finally figured out the slogan, “When it rains, it [the salt] pours.” I’m not sure how old I was, but it was quite a revelation to me that words could have more than one meaning.
You were a smart, inquisitive child. I don’t think that I caught the two meanings of the word until I was pretty old.
A great campaign to last that long.
It’s amazing the the phrase “when it rains, it pours” works as well now as it did a hundred years ago. So much has changed across the years, i
Have used Morton salt a lot,especially when butchering,although ,through all kinds of weather is off a bit .. for in summer when it’s muggy it can clump up. A little rice soon takes care of it though.
Advertising copywriters aren’t always 100% accurate in what they say. 🙂
I’m glad you liked it.
Once again I’m back in my mother’s kitchen. I love the memory.
It’s wonderful to hear that this post brought back some good memories.
Salt is a staple, yet it has been considered a necessity as well as a lethal additive. Through it all, Morton’s has stood firm. Impressive!
It agree. It’s impressive.
They are still going strong! And I think they don’t need to advertise, but I might be wrong.
I’m guessing that they spend a much smaller percentage of their budget on advertising than many companies.
I’m only sixty, but I remember that slogan from my childhood!
It’s amazing how “when it rains it pours” has been a slogan that apparently been consistently used across the years.
That little girl and her umbrella have always been a part of my life. Fond memories!
It’s nice to hear that you enjoyed this ad.
It makes one wonder where it started!
It might be be fun to research this (if I only had the time.) 🙂
I really do enjoy your posts and I can’t tell you how many times that they have led me off to Mr. Google. I think we all are familiar with that famous blue box and slogan. I was curious about the little girl and her appearance. This is what I found out from Morton’s web site.
“The Morton Salt Umbrella Girl and slogan first appeared on the blue package of table salt in 1914. Throughout the years the girl has changed dresses and hairstyles to stay fashionable. She was updated in 1921, 1933, 1941, 1956, and 1968. In 2014, the Morton Salt Girl was refreshed one more time in celebration of her 100th year as the face of the brand.” Just something I thought you might enjoy. 😀
Wow, this is fascinating. Thanks for sharing what you found. I think that Betty Crocker’s appearance has also been updated across the years (though the original Betty Crocker is less than a hundred years old – so the Morton Salt umbrella girl was first).
I thank you again for always sharing such interesting posts that make me want to learn more. 🙂