23 thoughts on “1918 Morton Salt Advertisement

  1. I still remember the day I finally figured out the slogan, “When it rains, it [the salt] pours.” I’m not sure how old I was, but it was quite a revelation to me that words could have more than one meaning.

    1. It’s amazing the the phrase “when it rains, it pours” works as well now as it did a hundred years ago. So much has changed across the years, i

  2. Have used Morton salt a lot,especially when butchering,although ,through all kinds of weather is off a bit .. for in summer when it’s muggy it can clump up. A little rice soon takes care of it though.

  3. I really do enjoy your posts and I can’t tell you how many times that they have led me off to Mr. Google. I think we all are familiar with that famous blue box and slogan. I was curious about the little girl and her appearance. This is what I found out from Morton’s web site.
    “The Morton Salt Umbrella Girl and slogan first appeared on the blue package of table salt in 1914. Throughout the years the girl has changed dresses and hairstyles to stay fashionable. She was updated in 1921, 1933, 1941, 1956, and 1968. In 2014, the Morton Salt Girl was refreshed one more time in celebration of her 100th year as the face of the brand.” Just something I thought you might enjoy. πŸ˜€

    1. Wow, this is fascinating. Thanks for sharing what you found. I think that Betty Crocker’s appearance has also been updated across the years (though the original Betty Crocker is less than a hundred years old – so the Morton Salt umbrella girl was first).

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