MERRY CHRISTMAS!

This is the third year that I’ve posted Baker’s Cocoa advertisements that were on the back cover of the  hundred-year-old December issue of Good Housekeeping magazine. The 1915 and 1916 advertisements were much warmer and fuzzier than the 1917 one. By 1917, World War I was raging, and the advertisement reflected the nation’s focus on the soldiers who were fighting in the war.

Hundred-year-old cookbooks often included advertisements at the back of the book, which helped defray the costs of printing the book. Here’s a 1917 cookbook advertisement for oleomargarine. (Yes, they had margarine back than – though they called it by a longer name.). It appeared in The Housewife’s Cook Book (1917) by Lilla Frich.

The book was self-published by Ms. Frich. (Is Ms. the right title to use when writing about a woman who wrote more than 50 years before the term was term was commonly used?) She was the Supervisor of Domestic Science for the Minneapolis Public Schools.

Even though the book’s title refers to “housewife’s,” I think that the book was written for use in high school domestic science (home ec) classes. I guess the presumption was that students needed to be taught skills in school so that they were prepared for their future careers as homemakers.

Wesson Oil has been around for more than a hundred years – though its composition has changed over time. It originally was a cottonseed oil. Today it is a mixture of oils, and may contain soybean oil, corn oil, canola oil,  or sunflower oil.

I tend to think that there were no commercially prepared foods in the mid-1800s – but I’ve learned that’s not true. Some food products have been around for more than 150 years. According to a 1917 advertisement, Gulden Mustard is one of those foods.

When browsing through hundred-year-old cookbooks, I sometimes see fireless cooker recipes. Until I saw this 1916 advertisement for a Rapid Fireless Cooker I couldn’t quite figure out how they worked.

Fireless cookers were the crockpots of their day, and were quite popular in the early 1900’s. Food was first heated on the stove and then placed into a heavily insulated container to continue cooking.

 

Today we know that “breast is best” when it comes to feeding infants, but that formula is often used. I know of no one who would give an infant cows’ milk, but apparently a hundred years ago there was a discussion about whether the milk from one breed of cows was preferable to another for babies.

I have vague childhood memories of people telling me that Puffed Rice was good for me because it was made by shooting the rice grains from a cannon – though I was clueless as to why shooting the grain made it more nutritious. Well, now I know; it’s easier to digest. The cannon (or gun) promotion for Puffed Rice has been around for a long time. I found this ad in a hundred-year-old magazine.