I tend to think that there were no commercially prepared foods in the mid-1800s – but I’ve learned that’s not true. Some food products have been around for more than 150 years. According to a 1917 advertisement, Gulden Mustard is one of those foods.
1917 Gulden Advertisement
A Hundred Years Ago 
Two things are interesting about this. One is that a prepared food like this was available so many years ago, and the other is that I’ve never heard of Gulden’s. It has to be in all the stores. Apparently growing up in a French’s mustard household has blinded me to other brands.
I suppose that while there were lots of preserves those were done at home for families…of course there was ‘snake oil’ around and the salesmen that went with it😉
“Gulden’s is the 3rd largest manufacturer of mustard after French’s and Grey Poupon in the U.S.” per wikipedia. We have about 5 different kinds of mustard in the refrigerator at any time, especially in summer when we are eating more sandwiches and grilled items.
We always buy Gulden’s spicy brown. French’s yellow is what we put on hot dogs with pickle relish and onions. Never catsup.
Interesting to know. I like the wooden spoon attached to it. No doubt it’s an original way to promote the mustard.
I love the old advertisements. This mustard one is lovely for its concentration on natural healthy foods. And yes, I tend to think there were not processed foods in the old days…. but where there is a profit, there is always a way.
Mustard. Our family is just beginning to use it and quantities. When you go for only vegetables you need to have some sort of a kick and mustard is a great idea and a great opportunity to mix in with the veggies.
It must have been quite the luxury for most people!
I grew up in the South and never noticed any other mustard aside from the standard yellow one. In NY, Gulden’s was everywhere. Now, back in the South, we keep three kinds of mustard on hand. When we have hot dogs and brats with our grandsons, we four use three different mustards. I’ll bet there are tons of choices in the supermarket.
I’m from the South and I’ve been eating Gulden’s since 1967. I also like the yellow mustard, but prefer Gulden’s. We had just moved to California and were grocery shopping. We needed everything, including condiments. We had never had Gulden’s before and my dad must have been familiar with it because he suggested getting it. It became a staple from then on, but I always associate it with living in California! I had no idea that it had been around for so long.
Love Guldens mustards! Would have never guess though that it has been around so long. Another great advertisement.
Wow! Love that in 1917 it was already 50 years old.
I have also been surprised at how many commercially prepared food products were available pre 20th Century. The mustard I know well is Colman’s. https://en.wikipedia.org/wiki/Colman%27s It was founded in 1814.
Huh, I did not realize you could buy prepared food that long ago.
It’s interesting that the ad uses the term “cleanly made”. I tend to think of that as a modern term (ie. clean eating). Interesting!