Sometimes I’m in awe of (or perhaps a better wording is “shocked by”) some of the things I find in advertisements from a hundred years ago. This 1916 advertisement for saccharin appeared in a trade magazine for food processors.
Saccharin was banned in 1911 by the Pure Food Referee Board in the U.S. Department of Agriculture. According to an article in National Food Magazine called “The Passing of Saccharin”:
It has a preservative power and is very cheap. But the Referee Board, which has been investigating Saccharin, has found it guilty of causing indigestion and otherwise injuring the system. Therefore, the government has issued a ruling entirely prohibiting its use after July 1.
National Food Magazine (June, 1911)
In 1912, the government reversed the decision and again allowed the use of saccharin, but it remained controversial – thus the advertisement in the trade magazine explaining why saccharin “won”.