1925 Sanka Coffee Advertisement

Sanka Coffee Advertisement
Source: American Cookery (February, 1925)

Sanka Coffee has been around for more than a hundred years. It is one of the oldest decaffeinated coffees. Sanka is considered a healthy alternative since it does not have caffeine.  The advertisement recommends it for children as young as six, which seems extremely young to me. Should children really be drinking any kind of coffee?

It is also intriguing that the ad refers to caffein. Apparently that is an archaic spelling of caffeine.

31 thoughts on “1925 Sanka Coffee Advertisement

  1. I remember that, when I was young, Sanka was the only decaffeinated coffee. My mom had a middle/inner ear condition that prohibited her from having caffeine. So if we were in a restaurant, there was no pot of decaf coffee as there is today. They would bring her a cup of hot water and a packet of instant Sanka. She brewed Sanka at home until other brands of decaf started to appear, all of which were better than Sanka 🙂

  2. I love old ads and also de-caff, at certain times of the day. Sanka was ok, my aunts had it on hand, but I buy ground de-caff beans now, for my drip coffee machine. Thanks for the memories ; )

    1. Coffee was an is heavily associated with Arabia, and that was somebody’s idea of what an Arab looks like. Cans of Hills Brothers coffee had an image of an Arab man drinking coffee even fairly recently.

      1. Interesting. I thought the turban would indicate Turkish coffee, but the precursor to Sanka before it was marketed in the US was from Germany. So perhaps it was Madison Avenue that thought we would appreciate a coffee named Sanka (derived from French for “sans cafeine” allegedly) more if we thought it from Arab countries…who stole it from Ethiopia where it originated? Those Madison Avenue ad guys had such a playful sense of humor…

  3. My father used to drink Sanka in the morning, and then other kids of instant coffee that came in glass jars.

    I used to before leaving home to go to college as well, and then of course packages of instant coffee came in C Rations and MRE’s (C Rations certainly dates me).

    Frankly, they’re all awful and I don’t think I could get through a cup today (having become a dedicated coffee drinker).

    1. I think you could say that other kinds of instant coffee were indeed “kids” of Sanka. 😁. (Seriously, we all do typos, and sometimes it is due to auto-correct!). When I was in South Africa the first time in 2001, it was surprising how common instant coffee still was.

    2. It’s not as good as drip coffee, but I must admit that I drink instant coffee from time to time. It is so easy and convenient to make if I just want one cup.

  4. Sanka used water treatment to remove caffeine, whereas when growing up in the 60s+ decaff usually had a strange chemical taste. Soon it was talked about using a “Swiss” water process. Sanka had been doing that 40+ years before.

    I need to look up Sanka, and I use a special technique for making instant. I enjoy using instant coffee for hot chocolate, baking, etc. This might be the new solution.

    Btw, growing in a Nordic family with over a hundred locals in our community we boiled standard Robusta coffee mostly. Now it is harder to find, since estate coffees became the rage. Arabica beans have about half the caffeine of Robusto. I laugh when people talk about drinking Starbucks and getting a big rush from it. Oh well, different strokes, eh?

    I’m so glad to participate with the fans here on ahundredyearsago. Woo Hoo!

  5. It’s wonderful to hear that you enjoy this blog. It’s interesting how there are several different processes that can be used to remove caffeine from coffee. When I buy coffee, I don’t generally pay attention to the type of beans. Next time I shop, I’m going to have to look and see if I can find any coffee that is Robusto.

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