1924 Rumford Baking Powder Advertisement

Advertisement for Rumford Baking Powder
Source: American Cookery (April, 1924)

I don’t usually give much thought to baking powder brands, but this 1924 full-page advertisement on the inside cover of the April, 1924 issue of  American Cookery made me realize that there used to be differences across brands. I definitely don’t want to spoil a cake by using a bad baking powder. I wonder if there still are significant differences.

31 thoughts on “1924 Rumford Baking Powder Advertisement

  1. I always use Rumford—it is one of the few that doesn’t have aluminum in it. Don’t know about you, but I don’t want to be eating that on purpose. 😀

      1. I know that I’ve purchased Rumford Baking Powder in the past – but currently I have a different brand. The store where I usually shop may have quit carrying it. Not sure. I’ll have to look.

    1. Until I started reading the comments to this post, I hadn’t realized that some baking powders contained aluminum. I should read ingredient lists more carefully.

      1. I’ve never paid attention to baking powder brands, but the next time I buy it I probably will read the labels and think about the differences, and which brand might be the best.

  2. I’ve been using no-aluminum baking powder for years. It works just as well without the extra chemical. Rumford is fine–so is BakeWell Cream (they make baking powder as well as their signature cream of tartar product), and so is our Wegman’s store brand. What I love most about Rumford is that it’s the name of the little Maine town where my father grew up!

    1. I wonder why some baking powders include aluminum. It doesn’t seem like it’s needed. It’s fun that the baking powder has the same name as the little town where your father grew up.

  3. This was a fun ad, Sheryl, with the words and drawing of women in their 1920s attire at the table eating cake. Aluminum-free baking powder is important to me and I’ve always used Rumford. But around the time of the pandemic they stopped making the half-can, which I prefer so that it goes faster and I can buy it fresher. I’ve had more than one times when the cake or pastry didn’t rise enough only to find out the baking powder was outdated. We don’t think much about baking powder, but it is important. It’s amazing they have been making and selling this for over a century.

    1. Little things like baking powder can have a big effect on the outcome. I agree that it’s amazing that this brand has been around for over a century.

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