Old Bestyette Raincoat Advertisement

17-year-old Helena Muffly wrote exactly 100 years ago today: 

Saturday, March 15, 1913: We had company today. Didn’t think at first they’d come, for it was so rainy.

Her middle-aged granddaughter’s comments 100 years later:

I wonder who visited the Muffly’s. Does company refer to one person, a couple, or a family with children? Did any of the children wear  Bestyette rain  capes or slicker coats to stay dry?

Does company refer to one person, a couple, or a family with children? Did any children wear  Bestyette rain  capes or coats to stay dry?

Source: Ladies Home Journal (October, 1913)
Source: Ladies Home Journal (October, 1913)

Bestyette Rain Coats

Yes, it is difficult to tell a good rain garment from a poor one. The eyes or fingers cannot tell whether the garment is waterproof or not. That is why you should buy Bestyette raincoats that are made by an old established concern, the New York Mackintosh Company, and sold with the famous

Bestyette Guarantee: “Satisfaction or a new garment free.”

The Bestyette process of waterproofing is a secret way of treating and applying live new rubber to the fabric so that it is absolutely waterproof and won’t dry or crack from age or usage.

Bestyette Garments are strikingly stylish, correctly cut, and well-tailored. They cost but little more than the inferior, unknown, unguaranteed kinds. Made for men, women, and children. Here we illustrate two of our “hits” for the little folks. Every child should have one. Cheaper than doctors’ bills—better than umbrellas which break or get lost.

The Famous Bestyette Storm Cape $3.00 up

The famous Bestyette Storm Cape is made of genuinely good rubberized material of a soft, silky finish—fitted with a roomy plaid-lined silk hood, and tied at the neck with dainty silk ribbons. It envelops the child from head to feet. In tailoring, fit, and all the finer points of finishing, the Bestyette is far superior to cheap, unguaranteed imitations. Colors guaranteed fast: cardinal, navy, golden brown and tan. Sizes 4 to 15. Price with free School bag, $3.00 up.

For Boys and Girls Bestyette Slicker Coat $3.50 up

The Bestyette Slicker coat is a great favorite with boys and girls. It is made on mannish lines and affords perfect protection against driving rain and piercing winds. It is absolutely waterproof and wonderfully durable—made of special double material, treated by the Bestyette process. It won’t dry, creak, or leak. Sizes 4 to 14 years. Price $3.50 up. (Sou’ Wester Hats, 50 cents up.)

If your dealer cannot supply you with Bestyette garments, we will. Write for Booklet.


39 2. 32 Street     New York City

School bag free with each Bestyette storm cape.

This bag is waterproof and contains two compartments, one for carrying school books, the other for carrying the Bestyette storm cape.

6 thoughts on “Old Bestyette Raincoat Advertisement

  1. A free school bag, who could resist. Wow things were getting expensive. In 1897 I could buy an entire wool bicycling suit for $3.75 from the sears catalogue. Wew, inflation was a killer.

  2. Sometimes Grandma’s diary leaves more questions than answers. But the advertisement for raincoats and capes is wonderful and I have a hunch her visitors were wearing something very similar.

  3. Anyone know what “up” means in regards to the pricing in this ad? I don’t think I’ve ever heard that phrase before, but I dunno. Also, all the girls/women in these ads look the same (except for that one for the slicker coat)!

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