1913 Nestle’s Food (Baby Formula) Advertisement

18-year-old Helena Muffly wrote exactly 100 years ago today: 

Tuesday, September 23, 1913:  Don’t know how to express myself.

Her middle-aged granddaughter’s comments 100 years later:

Since Grandma didn’t write much a hundred years ago today, I’m going to share an advertisement for a baby formula, Nestle’s Food, that appeared in the October, 1913 issue of Ladies Home Journal. 


A few days ago I did a post that showed several pictures of the “right” and “wrong” way raise a baby.  Readers’ comments about that post led me to do this post.  It contained pictures from the October, 1913 issues of Ladies Home Journal where both the “right” and the “wrong”  way showed the baby drinking from a bottle.  Several people commented that it was interesting that breastfeeding wasn’t mentioned.

After reading the comments I looked at the magazine again–and I discovered that this ad was positioned right next to the picture article about the right and wrong ways to raise a baby.


Maybe I’m in a cynical mood today, but somehow it feels like the magazine was trying to please the advertiser, and that the advertisement drove the content.