1923 Foss’ Pure Flavoring Extracts Advertisement

Advertisement for Foss' Flavoring Extracts
Source: The Boston Cooking-School Cook Book (1923)

Flavorings and extracts have been around for more than a hundred years. The 1923 edition of The Boston Cooking-School Cook Book had an advertisement for Foss’ Pure Flavoring Extracts in the back of the book. In Chapter 1, there was a description of flavoring extracts:

Flavoring Extracts

Many flavoring extracts are on the market. Examples: almond, vanilla, lemon, orange, rose, etc. These are made from the flower, fruit, or seed from which they are named. Strawberry, pineapple, and banana extracts are obtained from the fruits themselves or manufactured from chemicals.

The Boston Cooking School Cook Book (1923)

1923 Carnation Milk Advertisement

Advertisement for Carnation Milk
Source: American Cookery (June/July, 1923)

I made strawberry shortcake for dinner last night – though I used 2% milk. Perhaps I should have followed the advice in the hundred-year-old advertisement, and used Carnation Milk. Maybe (I’m a bit of a skeptic), the shortcake would have been lighter and fluffier.

I was also surprised to see a photo in the old magazine with the mother and the background intentionally blurred. I tend to think of that as a more modern photography technique.