1924 Nucoa Advertisement

Nucoa Advertisement
Source: American Cookery (October, 1924)

Today we have margarine and spreads that are substitutes for butter. A hundred years ago there was a spread (or oleomargarine – not sure why it wasn’t just called margarine back then) called Nucoa that was made using a mixture of coconut and milk. I did a search on the name, and it looks like it may be still available in some areas (though I don’t think that it contains milk anymore), but I never heard of it.

10 thoughts on “1924 Nucoa Advertisement

  1. When I was a child in TN in the 40’s, we shortened the name of oleomargarine to oleo. It was much easier to say. I can’t remember when I began calling it margarine. It was probably when I married and lived in NY.

    1. Similarly to you, I think that my family called oleomargarine “oleo” when I was a child, but that somehow I started calling it margarine after I was an adult.

  2. I gave up margarine and “spreads” in the 1990s and have never looked back. Wikipedia gives an interesting history of the development of margarine and spreads and how the name oleomargarine was selected. I would rather trust the cow who produced the milk which produced the butter. 😊

    1. Similarly to you I shifted from margarine to butter years ago – though recently I began to sometimes use a “spread” again for health considerations.

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