Most companies are constantly changing advertising campaigns and taglines. Maxwell House Coffee is the exception. It has used the slogan “good to the last drop” for at least a hundred years.
1924 Maxwell House Coffee Advertisement
Most companies are constantly changing advertising campaigns and taglines. Maxwell House Coffee is the exception. It has used the slogan “good to the last drop” for at least a hundred years.
My mom loved it, and we loved the aroma when she opened the can!
The aroma was always wonderful when a new can was opened.
The tagline really worked. I wonder who came up with it?
Some say it was Theodore Roosevelt that coined the phrase.
Fascinating. . . Now I’m curious.
It would be fun to know the history. The person who came up with the tagline clearly was a star. I wonder if they realized it at the time.
The woman that sketched the Gerber baby got a one time payment. I watch The Food that Made America on the History Channel and the man that invented Tootsie Rolls was a paid employee and made nothing. Such is life.
This is great to see that the tagline goes so far back. I remember when I was growing up that people said “good to the last drop” even when they weren’t talking about Maxwell House, because the ads were so prominent. Great post, Sheryl. Cool art too.
Nice to hear that you enjoyed the post. It’s fascinating how some advertising phrases are so popular that they just become part of the lingo. Other old-time ad taglines that people started using in other contexts included “put a tiger in your tank” and “where’s the beef?”.
I know I can be weird sometimes, but I wondered if the sea salt in the coffee affected the taste while he is drinking coffee during a storm?
Hmm . . . that’s an interesting thought. Now I want to put a little salt in my coffee to see how it affects the taste. 🙂
My son puts a dash of salt in his coffee, so it must serve some purpose. Not sure I would want salt sea spray in mine, but it is a cool illustration!
I love vintage advertisements..
I vision that someone still has an inherited Maxwell House coffee can.. They were always handy for stashing coins from the egg sales, or hubby’s rusty nails..
My husband still has a few old coffee cans in the garage full of nails, bolts, screws, etc. – though I think they are Folger cans rather than Maxwell House ones
I love the way his mug matches his sou’wester!
I hadn’t thought about it until you mentioned it, but the matching colors work really well in this ad.
Gosh, that reminds me! Maxwell House is no longer available in England I think, except on line. I wonder why not?
It’s apparently not as popular as it once was. Maybe they need to come up with a new tagline to capture the imagination of current consumers. 🙂