1923 Lux Advertisement

Lux Advertisement
Source: Cook Book compiled by Bethany Shrine Patrol No. 1 (1923)

I think of Lux soap as a bar soap, not a dishwashing soap. Based upon this 1923 advertisement, it appears that a hundred years ago, Lux came in small pieces in boxes. The advertisement is about using Lux to wash dishes, though the box in the picture says that it is “for all fine laundering.” Apparently back then, the same soap was used both laundry and dishwashing.

16 thoughts on “1923 Lux Advertisement

    1. Now that you mention it I have, vague memories of making sculptures out of Ivory flakes at Vacation Bible School when I was a child. I’d totally forgotten about that.

  1. Soap is soap! We’ve fallen for the advertising trap that we need eight different soaps for everything from our shampoo to our laundry detergent. I remember Ivory flakes as well. I still remember their scent. Captain Kangaroo always had us make sculptures out of them!

  2. My mother was a first grade teacher and she always had her students make soap sculptures as Mother’s Day Gifts – it was a end of the school year project! We never used the flakes for anything other than her art project…

  3. I remember Lux soap flakes from my childhood. My mother used them for washing wool, I seem to think. But not for dishwashing. It was marketed as a superior product for clothes here, I’m almost certain.

  4. Tide and Duz soap powder were the ones I remember my grandmother and mother using. I don’t recall when anyone starting using “dish soap” in a liquid form. While I definitely remember watching Captain Kangaroo, I don’t remember soap sculptures!

    1. I think that my mother generally used Fab laundry powder. I’m pretty sure that even when I was a small child that my mother used liquid dish soaps.

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