A “Dry” World?

Advertisement for Hearst's Internation Magazine
Source: Good Housekeeping (Nov. 1922)

Some ideas that seemed promising in 1922 just never happened. The November, 1922 issue of Good Housekeeping had an advertisement for the current issue of another magazine called Hearst’s International Magazine. The ad listed the feature articles, including one article titled “A ‘Dry’ World?”.

Part of advertisement for Hearst's International Magazine
Source: Good Housekeeping (Nov. 1922)

9 thoughts on “A “Dry” World?

  1. Sheryl, once again you have uncovered a tidbit that begs to be researched for more information. Once more, off I went into the newspaper archives. I will only address two things here, though it may inspire an in-depth account on the LCC! Hearst announced on September 11, 1922 the ad: “Will Europe be dry in 1950? The World War on Booze is being fought on three continents. We furnish all the inspiration and most of the money. To know how extensive present prohibition campaigns are, see October HEARST’S INTERNATIONAL” (The Brooklyn Daily Eagle, p. 4). Apparently, Hearst saw it as a “moral crusade”, albeit one that would sell newspapers. Hearst predicted that the European “wet interests” would spend money on “electioneering propaganda in America” and encouraged that the future of the world war on booze depended on America–“American civilization that is slowly spreading over the world..” (The Topeka State Journal, Sept. 27, 1922, p. 4). Long story short, powerful interests on both sides of the issue, in the US and in Europe, spent a lot of money and efforts to publicize their cause, and in so doing, inflated the issue with spurious “facts”, emotional appeals, and allegations about the opposition. Faulkner’s line “The past is never dead; it’s not even past” comes to mind.”

    1. I’m glad this post prompted you to research it. It’s fascinating to learn more about this “moral crusade.” This all makes me wonder when people started getting really cynical about prohibition, and speakeasies and the party atmosphere really took off. Maybe that was a bit later in the 1920’s.

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