Brrr. . . it’s cold. I think that I need some oatmeal that will keep me warm on the inside and outside.
1922 H-O Oats (Hornby’s Oats) Advertisement
Brrr. . . it’s cold. I think that I need some oatmeal that will keep me warm on the inside and outside.
A Hundred Years Ago 
Can’t beat a bowl of porridge in winter – even if we can’t get H-O here!
Your comment identified another terminology difference. Oatmeal in the US; porridge in the UK. The list we’re informally compiling is getting longer.
Porridge is what you make from oatmeal. And most of us use ”porridge oats – meal milled flat to make cooking quicker and easier. Some people use (ugh!) instant porridge which I think is an oaty powder stirred into hot milk.
I’d never bumped into ‘dextrinizing,’ but now I’ve found innumerable articles about dextrinization: the browning of starch foods when subjected to dry heat. Having already learned something at 6:15 a.m., I’m off to have a bowl of oatmeal!
Me too! But then, I often start with Quaker- maybe need to branch out a tad!
My gut feeling is that H-O is a long-vanished brand name.
Probably! Oh dear, I had to buy store brand instead of Quaker – supply chain. It may be the kiss of death for brands, in the end.
Thanks for looking it up and sharing the defintion. I had no idea what “dextrnizing” meant.
Wonderful to see this hundred-year-old ad, Sheryl. I guess back then only boys played outside in the snow…fortunately not the case anymore. Interesting to read their process with the oats, and I always smile in those old ads at the way they used to give out free samples. Wonderful post.
I also enjoy the old ads. They provide so many clues about the culture and the times. It is fascinating how old ads often invited readers to request free samples. Not sure why that was done so much back then. It seems like it would have been relatively costly to send out free samples to everyone who requested it. I wonder how many people actually requested free samples.
A bowl of oatmeal certainly warms the cockles of your heart as the saying goes 🙂
I agree. 🙂
I love oatmeal.I really like steel cut that has a Tbs. of buttermilk stired in the night before cooking. Ummm!
I’ve never tried oatmeal with buttermilk – though I’ve often stirred water into steel-cut oatmeal the evening before I eat it. You’re comment makes me want to give it a try with buttermilk.
Thanks for reminding me I planned to have oatmeal this morning. I never heard of the kind mentioned above though. I guess it faded away in the last 100 years.
I’m also guessing that this brand is long gone.
Good things have lasting qualities! We have oatmeal around four times a week, and love it! My favorite is the steel cut oats, and I’ll have to try dextrinizing them! Love that word!
I also think steel cut oats are the best – though never even heard of destrinizing until I did this post.
Love oatmeal! I always thought the Cream of Wheat bowl hovering above the kids walking in the cold was original – Now I know it was a copy cat ad!!
Probably ad writers get inspiration from looking at the ads of others.
I love that they compare their oats to wool! I would eat it for that reason alone. When you think about it though, it really is a good analogy
What a fun analogy!
Some time in the distant past our family had some connection to Quaker Oats, so we grew up on them.
You might enjoy this 1918 Quaker Oats ad that I posted several years ago.
I loved it. Thanks.
Our son left a couple of boxes of steel cut oats when he left yesterday. I’m going to heat some tonight and reheat in the morning. Oatmeal will hit many spots!
It does hit many spots – and is especially nice during the winter months.
Oatmeal is truly a comfort food whether your cold or not feeling up to full speed. Love the little fella’s expression; also the shovel is about as big as he is.😊
I also really liked the picture. He really looks like he is trying to help – even though he is very small.