
It’s always fun to read old advertisements. Both then and now ad writers knew how to promote products in ways that would increase sales. The slogan used in a 1921 Fleischmann Yeast advertisement, “Eat More Bread” doesn’t quite work for me, but maybe it sold yeast back in the day.
It must not have been white?
One of the oddities of the first months of the pandemic was the amount of Fleishmann’s yeast I sent around the country. We seemed to have a decent supply for a while, but many people didn’t, and when bread-baking became a favored at-home activity, the demand rose. One of our grocers told me the shelf shortages caught even the company by surprise, and it took them a good while to get everyone stocked again.
I make all our bread but it’s mostly sourdough, so rarely need to use dried yeast.
I was told to eat more bread the entire time I was growing up. I hated bread, but it was ingrained in people to believe that we needed to eat it as illustrated by the ad.
It might have been more catchy if it was “Got bread?”
Hehe! The advertising executive must have been Italian! My Italian friend’s mantra is “Eat bread! It builds blood!” No meal is complete without some bread (at least in her opinion). We rarely have bread with a meal anymore. I suppose it would be nice to bake a fresh loaf … Time to get out the bread machine and give it a whirl!
I never thought of bread as being that nutritional, so this surprised me.
Eat more bread. You don’t have to tell me twice!