Advertising is supposed to convince people that they should buy a product. Sometimes an ad that apparently worked well a hundred years ago doesn’t work quite as well today.
If I wanted to promote salt, I won’t say “white as hoar-frost on pumpkins.” Is it just me, or do others not know what “hoar-frost” is? Of course, I could google the term – but by then I’ve lost all interest in buying the product.
And, would an ad today promote the “sanitary package”?