1918 Stickney and Poor’s Mustard Advertisement

Source: American Cookery (February, 1918)

Did you know that branded dry mustard has existed for at least two centuries? I didn’t until I saw this advertisement for Stickney & Poor’s Mustard in an 1918 issue of American Cookery which said that the brand had already been around for a century. Who would have guessed?

I’m befuddled by ad’s graphics and text.  What the heck is the thing that looks like a Christmas ornament on ice skates?

30 thoughts on “1918 Stickney and Poor’s Mustard Advertisement

  1. It’s a fanciful take on their trademark mustard pot. I had to see an enlargement of it on eBay before I could figure it out, but once I saw that, I realized the ice-skating mustard pot was a variation on the mustard pots at the bottom of the ad. When you enlarge the one on eBay, it even has that 1815 date on it. Really cool! I had no idea the company had been around so long.

  2. I love these old advertisements. Mr. Mustardpot reminds me very much of Mr. Peanut who also wore gloves and spats and carried a cane. Both very well-dressed for the times. Thanks for posting this ad.

    1. Thanks for reminding me. I’d totally forgotten about Mr. Peanut. – Now I’m going to have look the next time I go to the store to see if he’s still on Planters Peanut jars.

    1. Let me know if you find it. When I google the company name, I can come up with some references to Stickney and Poor’s that are relatively recent, but nothing current.

  3. Love the graphics of this ad, and curiosity (& detective work) this post has inspired! I am guessing that since mustard is a key ingredient in ancient Ayurvedic medicine, coming from India, the early trade routes must have brought it to the attention of the Brits, who eventually colonized India in the mid-1800s I believe. I guess Stickney & Poor’s was one of the early ones to pounce and market mustard, with an Anglicized bent!

    1. This makes sense to me. Your comment make we think of old stories about people using mustard plasters to relieve congestion. I am so fortunate to have wonderful readers who regularly enrich posts with their thoughtful comments and research. I’ve enjoyed getting to know you via our blogs across the years.

        1. Enjoy your blogcation! Sometimes it’s just what is needed. I didn’t blog for 6 or 8 months as I transitioned this blog from family history (my grandmother’s diary) to its current format. The break re-energized me, and gave me time to figure out what I wanted to do next.

  4. It’s a mustard pot! It reminds me of the Planter’s Peanut mascot old-fashioned gentleman wearing a top hat, monocle, white gloves, spats, and a cane.

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