When I saw this poem in a hundred-year-old issue of American Cookery Magazine, I had an immediate negative reaction. Did the magazine’s editors really think that they could convince consumers that everything in food advertisements was true? Didn’t cooks back then realize that the purpose of advertisements was to sell food, not to provide the most accurate information?
Then I thought –
Even though I’m cynical about advertising, I read food ads. They must have value to me. Soon I was pondering, “Why do I read food ads?”
Here’s the reasons, I came up with:
- Food advertisements are fun to read.
- I like to laugh at how over the top some ads are.
- I read them to learn about new products.
- I read them to find “good deals.”
Hmm . . . maybe the old magazine was right, “food ads help me out so much.”