It’s fun to read household advice columns in hundred-year-old magazines. Ever wonder whether whole-wheat flour keeps as well as white flour? Well, here’s an old Q&A which answers that very question:
Will Whole-Wheat Flour Keep?
Is it true that whole-wheat four becomes rancid a few days after milling? This statement was made in public by a representative of a well-known milling company. Why is not this flour more generally milled and why is the price higher than that of white flour?
L.W.L., New Mexico
It is not true that whole-wheat flour becomes rancid a few days after milling. I have kept whole-wheat flour more than four months in hot weather without damage. It should be kept in a cool, dry place, such as a well-ventilated cellar, in a heavy wood container. The same remark is true of whole corn-meal. Whole-wheat flour is not more generally milled because so few people ask for it. Just as soon as people demand whole-wheat flour and whole corn-meal, the mills and the grocers will supply it. It costs more than white flour because there is so little demand for it. The price should be considerably less than that of white flour.
Good Housekeeping (September, 1917)