Hundred-year-old Necco Wafers Advertisement

19-year-old Helena Muffly wrote exactly 100 years ago today: 

Friday, December 25, 1914: << no entry>>

Source: Ladies Home Journal (December, 1914)
Source: Ladies Home Journal (December, 1914)

Her middle-aged granddaughter’s comments 100 years later:


Since Grandma didn’t write anything a hundred years ago today, I’ll share a 1914, Christmas-themed advertisement for Necco Wafers.

It’s always fun to come across an ad in an old magazine for a product that still available. I did a little research on Necco wafers and was stunned to discover that they’ve been around for 167 years. According to Wikipedia:

Necco Wafers date back to 1847. Oliver Chase, an English immigrant, invented a lozenge cutting machine with which he produced the wafers. At the time of the Civil War, these were called “hub wafers” and were carried by Union soldiers. In 1901, Chase and Company merged with two other companies to incorporate the New England Confectionery Company. By 1912 the wafers were being advertised as “Necco Wafers”, a name they still carry today.

During World War II the United States government ordered Necco to produce its wafers for soldiers overseas. As a result of this action, Necco saw its sales of the wafers peak. Upon returning home, many former soldiers became faithful customers who continued to buy the wafers.

32 thoughts on “Hundred-year-old Necco Wafers Advertisement

  1. Merry Christmas, Sheryl! (I was hoping Grandma would have written a post for Christmas…perhaps she’ll give us a recap tomorrow!)
    Do you like Necco wafers? I never cared for them, but it’s interesting that they’ve been around for so long. Obviously, I’m in the minority!

    1. I’m often amazed how many products that have been made for more than a hundred years are available in both the US and New Zealand. This apparently isn’t one of them . 🙂

  2. I had no idea Necco wafers had been around so long. I loved them when I was a child and would probably still love them today. So interesting that Civil War soldiers carried them and then soldiers later too. Merry Christmas to you Sheryl and thanks so much for sharing this “find.” 🙂

  3. My mother, who was Helen’s oldest daughter, Marjorie loved Necco wafers. When she was older and did not feel well, I often gave them to her. Like so many others, I did not like them. Maybe it reminded her of her youth.

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