Hundred-Year-Old Swans Down Cake Flour Advertisement

19-year-old Helena Muffly wrote exactly 100 years ago today: 

Tuesday, October 13, 1914:  <<no entry>>

Source: Ladies Home Journal (April, 1914)
Source: Ladies Home Journal (April, 1914)

Her middle-aged granddaughter’s comments 100 years later:

Since Grandma didn’t write anything a hundred years ago today, I thought that you might enjoy this 1914 advertisement for Swans Down Cake flour.

30 thoughts on “Hundred-Year-Old Swans Down Cake Flour Advertisement

    1. I’m glad you like the ads. Sometimes I think that it’s a little sad that today many people seem to prefer commercially-prepared foods over home-cooked foods.

  1. I have a box of Swans Down in my kitchen. It makes a lovely cake but the name, if I think about it, is not all that appetizing!

    1. I was thinking that I should look on Ebay to see if I could find the cake secrets booklet–but I never actually got around to doing it. 🙂

    1. I generally just use all-purpose flour when I make cakes–but I always think that they would be lighter and fluffier if I had used cake flour.

  2. Too bad your grandma seems to be losing interest. I think your blog was one of the most interesting concepts ever. I wish others would take your lead. It is interesting to see what people did before computers and cell phones:)

    1. Thank you for the kind words about this blog. I’ve really enjoyed doing it. In some ways I feel sad that Grandma is less interested in writing in the diary than she once was; in other ways I feel fortunate that she kept the diary for four years during her teens and that it provided a wonderful window into what she was like as a young woman.

      1. I am rather slack and don’t use cake flour but it does make a difference. I buy all purpose most of the time. I think one can make all purpose better for cakes by adding cornflour; can’t remember.

        1. I’m definitely rather slack (actually I’m probably very slack). It’s doubtful that I’ll actually remember to buy cake flour, and I will probably end up just using all-purpose flour. 🙂

  3. This was the cake flour I grew up with (I don’t see it anymore back home). Always printed at the back of the carton were the recipes for: 1) yellow cake, 2) angel’s food cake and 3) devil’s food cake. 🎂

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