1914 Underwood Deviled Ham Advertisement

19-year-old Helena Muffly wrote exactly 100 years ago today: 

Friday, April 17, 1914:  Nothing much doing today.

Source: Ladies Home Journal (April, 1914)
Source: Ladies Home Journal (April, 1914)

Her middle-aged granddaughter’s comments 100 years later:

Since Grandma didn’t write much a hundred years ago today, I’ll share a hundred-year-old advertisement for Underwood Deviled Ham.

According to Wikipedia, the William Underwood Company first made deviled ham in 1868.

The devil logo was trademarked in 1870 and it is the oldest food trademark still in use in the United States. The red devil that debuted in 1895 and started as a demonic figure who evolved into a much friendlier version when compared to the original.


Sometimes I’m amazed which foods have lasted for more than a hundred years.

modern can
modern can


28 thoughts on “1914 Underwood Deviled Ham Advertisement

    1. I tend to think that people only ate local foods a hundred years ago–but in reality there were a number of processed foods a hundred years ago.

      1. The archaeologists working in Christchurch at the moment are finding all sorts of evidence of imported products/processed foods from that era and earlier.

  1. Wow – I would never have guess that to be the oldest food trademark. Now I’ll have to research to learn what the oldest trademark (of any sort) is in the US!

  2. Those old ads are fascinating! And I love how this ad is urging the consumer to help in getting their grocer to carry the brand. No wonder they’ve been around for 100 years. Aggressive marketeers!

    1. The stores much have been much smaller and responsive to customer requests back then. I can’t imagine today’s large grocery chains listening to a customer’s request that it carry a particular item.

    1. I’ve often surprised by the wordiness of both advertisements and articles in old magazines. My general sense is that most people must have had very good reading skills a hundred years ago.

  3. Ritz Crackers, deviled ham, and potted meat were what was on the menu on our travels to Alaska. To this day I cannot eat Ritz Crackers and never go near the other stuff! LOL!

    1. Interesting . . . similarly Spam is incredibly popular in Hawaii. When I visited there several years ago, I was surprised that it was even served at McDonald’s.

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