1913 Coca-Cola Advertisement

18-year-old Helena Muffly wrote exactly 100 years ago today: 

Saturday, July 5, 1913:  Ruth and I went up to McEwensville this evening. I wanted to go up to church. There was a festival, so I went there for awhile, but didn’t have a very good time.

Source; Kimball's Dairy Farmer Magazine (June 1, 1913)
Source; Kimball’s Dairy Farmer Magazine (June 1, 1913)

For That Picnic

–to insure complete success take along a case of


The satisfying beverage—in field or forest; at home or in town. As pure and wholesome as it is temptingly good .



Demand the Genuine—

Refuse substitutes.

Send for Free Booklet.


At Soda Fountains or Carbonated in Bottles.


Her middle-aged granddaughter’s comments 100 years later:

It sounds like fun to go to a festival on a Saturday evening after a hard week of work. Why didn’t Grandma have a very good time?. . . Did her sister Ruth enjoy herself?

What foods did they eat at the festival? Was Coca Cola sold?

7 thoughts on “1913 Coca-Cola Advertisement

  1. Oh, Sheryl, I almost missed this delightful post! I love vintage advertisements. Ha, the use of language :’ to insure complete success’: no one dares to have a picnic without coca cola now! . Thanks, Johanna

  2. Wow, a summer festival sounds like a good time but maybe there was nobody there in her age group.

  3. My husband has a Coca Cola collection–meaning signs and other memorabilia. Seeing the decades of that advertising all at the same time really shows the trends in our culture.

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