1913 Red Cross Shoe Advertisement

18-year-old Helena Muffly wrote exactly 100 years ago today: 

Wednesday, November 12, 1913:  Went to Watsontown this afternoon.


Source: Ladies Home Journal (November, 1913)

Her middle-aged granddaughter’s comments 100 years later:


Why did you go to Watsontown? . . . shopping? . . . running an errand for your dad? . . . having your second experience with banking? . . .

Was it a cold 1 1/2 mile walk? It soon will be winter. I hope that you were wearing  Red Cross Shoes and that every step was an utter comfort.

18 Responses

  1. Love that sketch and those old-fashioned shoes !

  2. Advertising hasn’t changed much. It is the same messages. Today, we get more of it and it is pushed in our faces with tv, radio, and online popups.

  3. Hi Sheryl! I haven’t been on the blog scene much lately so thought I’d check in to see what’s new in the diary! :) I love these boots…wish I could find some just like them! And…do you remember the galoshes that women wore over their high heels? Boy…those were neat too! I’ll bet your Grandmother had some of those…mine did…so did Mom. Mom and I were just talking about those recently.

    • Welcome back! I hadn’t thought of them in years, but I do remember those galoshes that women wore over their high heels. When I’m browsing old magazines and newspapers, I’m going to have to watch for advertisements for them. If I find anything, I’ll be sure to share it here.

  4. Red Cross as in emergency response agency? I love these boots and would wear them today if they were available!

  5. The heels on those boots look comfortable for walking.

  6. It looks like a lot of buttons on the side of the boot, I wonder if it was hard to fasten up.

  7. In re the buttons. I believe they had a tool for that ,,, ? Just want to comment on what a treasure it is for you to have this diary and to share it with us. I would wish that she had been a bit more verbose — so many interesting questions.

    • I also think that they had a tool for buttoning the buttons. I am very fortunate to have the diary. One fun challenge of working with the diary is trying to make sense of some of the brief diary entries. I’ve been amazed how often questions are answered over time

  8. Model 318, in suede, will suit me just fine… thankyou very much :lol:

  9. They really do look comfortable. :)

  10. oh, I do not look half as stylish when I go for a walk with Charley dog!

  11. Hi Sheryl. I don’t care what that ad says, they don’t look very comfortable. Even the smallest heel makes my back ache!!!! Jane

  12. Sheryl,

    I love this advertisement!

    I want to let you know that your blog post is listed in today’s Fab Finds post at http://janasgenealogyandfamilyhistory.blogspot.com/2013/11/follow-friday-fab-finds-for-november-15.html

    Have a wonderful weekend!

  13. wow! i did not know Red Cross has been around for so long!

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