
I love old ads. Advertisements in 1916 magazines provide so many insights into foods and food trends a hundred years ago.

Even a hundred years later, this 1916 advertisement works for me. I can’t remember the last time I bought any Coca-Cola but I’m ready to head to the store right now.
Some things haven’t changed over the past hundred years. Both then and now, advertisers seek to engage people with a brand. Ads inform, tell a story, and help create an image.

I’m often fascinated by even the simplest hundred-year-old advertisements. For example, this advertisement for Heinz Spaghetti is so basic –yet it provides many insights into the use of commercially prepared foods, ‘international cuisine’, and cooking methods back then.

Raisins were used in many holiday recipes a hundred years ago. They were popular because “modern” technology enabled them to be produced inexpensively. And, once produced, they were easy to transport to even the most remote locales.
People had more raisin choices back then: seeded (seeds extracted), seedless (made from seedless grapes), and cluster (on stems, not seeded). Why would anyone would want the cluster variety? Did people remove the seeds and stem them after they purchased the package? It must have been a real pain to get them into a form where they could actually be used.