17-year-old Helena Muffly wrote exactly 100 years ago today:
Tuesday, January 21, 1913: Nothing to write.
The Call of the Bell
It is music to Johnny’s ears if he starts the day with a warm, nourishing breakfast of Shredded Wheat
–and it’s so easy to get him off to school without fuss or worry because it’s ready-cooked and has in it everything he needs for study or play. It’s the whole wheat, cooked, shredded and baked to a crisp, golden brown.
Simply heat the biscuits in the oven a few moments to restore crispness, then pour hot milk over them adding a little cream and salt, or sweeten to suit the taste. A muscle-making, brain,-building food for children and grown-ups, for athletes and invalids, for outdoor men and indoor men, for workers with hand or brain.
The Only Breakfast Cereal Made in Biscuit Form.
Made only by
The Shredded Wheat Company
Niagara Fall, N.Y.
Her middle-aged granddaughter’s comments 100 years later:
Since not much happened a hundred years ago today, I’ll share a 1913 advertisement I found for Shredded Wheat in National Food Magazine.
Back then you were supposed to heat the biscuits and then pour hot milk over them. Strange. . but I decided to try it.
I ended up with a hot, soft, mushy cereal. I had a difficult time getting past the texture—which was so very different from the crispiness of cold shredded wheat—but it warmed my tummy on a cold winter day.