Lysol Advertising, 1913 and 2013

Posted on May 14, 2013 by Sheryl

18-year-old Helena Muffly wrote exactly 100 years ago today: 

Wednesday, May 14, 1913:  Nothing much doing, but the doing of rubbing, scrubbing, etc.

Her middle-aged granddaughter’s comments 100 years later:

The previous day Grandma wrote that she hoped to finish washing the kitchen ceiling “by tomorrow.”  Hopefully she finished washing the kitchen ceiling and moved on to other tasks.

Did Grandma use Lysol? It’s amazing that it’s been around for more than 100 years.

1913-03-43.cThe Way to get Real Lysol is to buy it in one of these three packages—never in bulk

By merely insisting on these original sealed bottles, you are sure of getting the real antiseptic and germicide, Lysol, itself.

Your physician will tell you it is important to get real Lysol, because imitations sold as Lysol and for Lysol, but which are not Lysol, may be crudely made, uncertain and unsafe in action, even positively dangerous—you can’t tell. But you can tell this—Only Lysol itself has the unique antiseptic, disinfectant and germicidal quality that have made it the standard product for over 20 years.

Three Sizes

25¢, 50¢, $.100

Sold by druggists everywhere

Look for Signature of LEHN & FINK on the Label

The value of the genuine Lysol is proved by its use as an antiseptic and disinfectant in practically every hospital in America. Nothing so completely destroys disease-germs, prevents infections, removes odors and makes the whole house sweet and clean. Your druggist has Lysol in original bottles (with full directions) which protect you against substitution and make Lysol’s use easy and convenient.

Write for Interesting Lysol Booklet

Full of helpful hints and listing the many uses of Lysol in the home.

Address

LEHN & FINK

Manufacturing Chemists

103 William Street, New York

The small words in the logo underneath Lysol say “better than carbolic acid.”

2013 Lysol Website

I compared the information on the current Lysol website with the hundred-year-old ad. Some of the ad lingo is similar—and some different. The  website headlines say:

Lysol—kills 99.9% of bacteria

Introducing Healthing

Cleaning is hoping you’re killing germs, Healthing is knowing it. Stop just CLEANING. Start HEALTHING.

SPRING INTO ACTION. SPRING INTO HEALTH.

Filed under: Advertisements | Tagged: , | 34 Comments »

1912 Advertisement for Dr. Denton Footed Pajamas

Posted on October 7, 2012 by Sheryl

17-year-old Helena Muffly wrote exactly 100 years ago today: 

Monday, October 7, 1912:  Am in a dilemma as to what to write.

Her middle-aged granddaughter’s comments 100 years later:

Since Grandma didn’t write much a hundred years ago today, I’ll share an old advertisement for Dr. Denton Footed Pajamas that I found in the September, 1912 issue of Ladies Home Journal:

Hundred Year Old Dr. Denton AdProtect Your Little Ones at Night with the Improved Dr. Denton Sleeping Garments

and secure unbroken sleep for yourself.

The Dr. Denton Garments cover body, feet and hands. Feet are part of the Garment. Hands are covered by cuffs that turn down and close with draw-string. Made from our Elastic, Knit, Mixed Cotton and Wool Fabric, specially devised to give most healthful sleep. The knit fabric carries off perspiration, maintaining even warmth if bed covers are thrown off. Prevent cold which often leads to pneumonia and other dangerous ailments. Made in eleven Sizes for children up to ten years old. Prices, 50¢ to $1.10, according to size and style.

Soft and Durable.     Do Not Shrink.

Write for booklet giving Dr. Mary Wood Allen’s practical ideas on “Healthful Sleep for Children.” Be sure you get genuine Dr. Denton Garments. Our trade mark, shown above, is attached to each garment. If you cannot get them of your dealer, write us and we will see that you are supplied.

Dr. Denton Sleeping Garment Mills

500 Dean Street, Centreville, Michigan

Did Grandma’s 7-year-old brother Jimmie wore Dr. Denton Sleeping Garments?

Filed under: Advertisements | Tagged: , , , | 8 Comments »

Reo Car Ad: How Long Does it Take to Drive From New York to San Francisco?

Posted on July 17, 2012 by Sheryl

17-year-old Helena Muffly wrote exactly 100 years ago today: 

Wednesday, July 17, 1912:  About the same as yesterday.

Her middle-aged granddaughter’s comments 100 years later

Sounds like another boring summer day. I’ve been posting Grandma’s diary entries for more than a year and a half now. In that time period she’s never gone more than a few miles from her home.

Grandma went  to Milton (which was about 5 miles from her home); to Turbotville (which was about 4 miles); to Montandon (which was about 8 miles); to Ottawa –Limestone Township, Montour County (about 8 miles). She also regularly went to McEwensville and Watsontown—both of which were about a mile from the Muffly farm.

Did Grandma ever dream of seeing the world?

Reo Car Advertisement

Source: Farm Journal (April 1911)

Reo

$1250

Top and Merger Automatic Windshield extra

New York to San Francisco

10 days 15 hours 13 minutes

steady going and not a wrench touched to the Reo engine.

That’s your answer to every question you can ask about the Reo.

The Reo must have speed and power, to keep going like that over bad roads and hard climbs found in the Great American Desert and the Rocky Mountains.

The Reo must have strength, to stand the constant and tough strain.

The Reo must be reliable. A car that stands a test like that, and then breaks the record from New York to Los Angeles, and then hill-climbing record up Mount Hamilton, and then the record from Topeka to Kansas City, and still is in perfect condition—that is the perfect proof of reliability.

Comfort?  Prove it yourself.  Get the nearest Reo dealer to take you for a ride.

Send for the catalogue and “Reo and the Farmer.”  Plain facts.

R M Owen & Co.  General Sales Agent for Reo Motor Company.

You can do it with a Reo.

Whew—10 days 15 hours 13 minutes sounds brutal.

According to Mapquest, today you can get on Interstate Route 80 in New York City and end up in San Francisco 1 day 19 hours and 48 minutes later (assuming you drive straight through).

Filed under: Advertisements | Tagged: , , , | 13 Comments »

Hundred-Year-Old “Old Dutch” Cleaner Ad

Posted on May 4, 2012 by Sheryl

17-year-old Helena Muffly wrote exactly 100 years ago today: 

Saturday, May 4, 1912: They put me at cleaning the pantry. I’m not fond of house cleaning, and therefore did not like my work. Sewed some this afternoon. I intend to do a lot more often after school is out.

Source: National Food Magazine (May, 1912)

In

House Cleaning Time

When

Old

Dutch

Comes in

Dirt Goes

Out—

Try it on

Something

Hard to

Clean.

Many uses and full

directions on

large sifter can 10¢

Her middle-aged granddaughter’s comments 100 years later:

The pantry probably needed to be cleaned in anticipation of the upcoming canning season. The shelves likely were dusty and filled with disorganized mixture of empty canning jars, pots, and pans.

Filed under: Other | Tagged: , , , | 4 Comments »

Need to Gather Eggs

Posted on April 8, 2012 by Sheryl

17-year-old Helena Muffly wrote exactly 100 years ago today: 

Monday, April 8, 1912:  I have to gather the eggs now, and I don’t like it any too well. We had our exams today. I wonder about what some of my marks could be.

Source: April, 1911 issue of Good Housekeeping Magazine

Her middle-aged granddaughter’s comments 100 years later:

Why was gathering the eggs a new task for Grandma? Who did it before—her mother? . . . . her father? . . .  her sister Ruth?

Maybe the hens had just finished molting. Chickens periodically molt—and they lay few eggs while molting.

. . . or maybe the family had just bought some new chickens.

Filed under: Other | Tagged: , , , | 8 Comments »

Old Ad for Smth Brothers’ Cough Drops

Posted on March 4, 2012 by Sheryl

16-year-old Helena Muffly wrote exactly 100 years ago today: 

Monday, March 4, 1912: I have my first cold of the winter now. It seems to have all gone to my throat. We are going to have recitations next Friday, but our teacher instead of having some interesting speeches favors dried up pieces of poetry. Oh it will be stupid from beginning to end.  

Her middle-aged granddaughter’s comments 100 years later:

Colds aren’t fun. Maybe Grandma used some cough drops to soothe her throat. Amazingly Smith Brothers’ Cough Drops were available a hundred years—and are still available today.

Rainy Day

Cough at Night

5 cents a box

Never be without a box of S.B. cough drops during the Fall and Winter– during damp, chilly weather when sore throats, coughs and hoarseness are so prevalent. Take a few of these drops on your way home from the heated theatre, dance hall, office, etc. Far better than medicine, more pleasant, too. Good to take before the “forty-winks.” They loosen the phlegm.

Smith Brothers’

S.B. Cough Drops

Containing Only Pure Medicinal Oils–No Glucose

Makers of S.B. Chewing Gum and Lasses Kisses

Smith Brother of Poughkeepsie

Your Grandpa Knows Us

I absolutely love the last line of the ad–”Your Grandpa Knows Us.” Smith Brother cough drops have been around for a long, long time if that’s how they were advertising them in the early 1900s!

Filed under: Other | Tagged: , , , | Leave a Comment »

Finally Went Skating

Posted on February 3, 2012 by Sheryl

16-year-old Helena Muffly wrote exactly 100 years ago today: 

Saturday, February 3, 1912:  Today proved to be a dull Saturday to me anyway. Ruth went skating this evening. It’s the first time this winter.

Source: Youths' Companion (November 16, 1911)

Skate forward, backward; start, stop, dodge. With “U.S. Hockey Player” Skates you have the jump on the other fellows.

They’re the fastest, lightest and strongest made. And they’re the only kind with chrome-nickel steel runner which can not dull.

U.S. Skates

are tempered steel, absolutely guaranteed to stand the hardest strain. The nickel-plating won’t chip or peel. They look more expensive than they are.

Send for FREE CATALOGUE

Illustrating Hockey, Club, Rink, Racing, and Ladies’ models.  Showing pictures.

F. LOWENTRAUT MFG, Co.

54 Brenner St., Newark, N.J.

Her middle-aged granddaughter’s comments 100 years later:

Since this was the first time that Grandma’s sister Ruth went skating, the weather must not have been as conducive for skating in 1912 as it had been the previous winter.  In 1911 Grandma’s diary entries mentioned that friends came over to her family’s farm several times to go skating. For example, on January 17, 1911 she wrote:

Miss Stout was over this evening, wanted me to go skating or else sliding with her down on the creek with the rest of the gang. I choose to stay at home, and there I remained, and here I am at the present time.

Warrior Run Creek flows along the edge of the farm. I’m surprised that the creek froze enough to skate on. Maybe they flooded nearby land to create a homemade skating rink.

Filed under: Other | Tagged: , , , , | 3 Comments »

Next Page »
Follow

Get every new post delivered to your Inbox.

Join 414 other followers