18-year-old Helena Muffly wrote exactly 100 years ago today:
Friday, September 12, 1913: I’ve forgotten for today.
Her middle-aged granddaughter’s comments 100 years later:
Since Grandma didn’t write much a hundred years ago today, I’ll share a hundred-year-old ad for Colgate’s Ribbon Dental Cream that was in the March, 1913 issue of Ladies Home Journal.
COLGATE’S RIBBON DENTAL CREAM
COMES OUT A RIBBON
LIES FLAT ON THE BRUSH
CANNOT ROLL OFF THE BRUSH
Its flavor is delicious—making its use a treat and insuring regularity.
Its antiseptic action is thorough—checking the germs which cause decay.
Its cleansing is safe—removing deposits and leaving the mouth non-acid without over-medication.
Every member of your household—man, woman and child—should have an individual tube.
Single tubes and boxes of half dozen at our dealer’s—or send us 2 cents for a trial tube and our booklet “Oral Hygiene.”
COLGATE & CO.
199 Fulton St., New York
Maker of Cashmere Bouquet Soap—luxurious, lasting, refined.
According to the Colgate website:
Colgate introduced its toothpaste in a tube similar to modern-day toothpaste tubes in the 1890s.
Until after 1945, toothpastes contained soap. After that time, soap was replaced by other ingredients to make the paste into a smooth paste or emulsion—such as sodium lauryl sulphate, a common ingredient in present-day toothpaste.