1914 Buster Brown’s Darnless Socks Advertisement

19-year-old Helena Muffly wrote exactly 100 years ago today: 

Sunday, May 3, 1914: Was going to a sale this afternoon but changed my mind and went someplace else. Am waiting on my thimble (Ma has it). Want to mend some holes in my socks.

Source: Ladies Home Journal (August, 1914)
Source: Ladies Home Journal (August, 1914)

Her middle-aged granddaughter’s comments 100 years later:

Grandma- You need some Buster Brown Darnless Socks!


Hmm . . . This is a really odd diary entry. May 3, 1914 was a Sunday.

The previous day (Saturday), Grandma wrote, “Ditto.”

Did she actually write both of entries at a later date—and get confused about which day was the Sunday? . . . though that doesn’t exactly make sense, since she seems to be writing in the moment.

25 thoughts on “1914 Buster Brown’s Darnless Socks Advertisement

  1. Ha, this is great. I remember when I first learned the term ‘darning socks’ and bringing down a pair of my athletic socks and asking her to darn my socks…she thought that was pretty funny. Even to this day I will joke around with her about that :-)

    Also, most people I know from my hometown owned a pair of Buster Brown’s. Wish you a good weekend.

    1. It is an odd way of describing her activities. You’d think that she’d have focused the diary entry on what she did–rather than on what she didn’t do. :)

    1. I occasionally darned socks when I was in college and when I was first married. My memory is that it was kind of fun to use the darning thread to weave new cloth to fill the hole. (Knowing your interest in weaving, I thought that you’d appreciate this description. :) )

    1. Great advertising copy! I bet they sold a lot of socks with those words :) . . .I guess that good ad writers have been around for a long time.

    1. What a fun memory! Your story reminds me of how my father-in-law always liked to have something to do when he came to visit us. Across the years, he painted our deck several times.

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