Brenlin Window Shades Advertisement

18-year-old Helena Muffly wrote exactly 100 years ago today: 

Wednesday, March 18, 1914:  Nothing really worth writing about.

Source: Ladies Home Journal (October, 1914)

Source: Ladies Home Journal (October, 1914)

Her middle-aged granddaughter’s comments 100 years later:

Since Grandma didn’t write much a hundred years ago today, I’ll share an ad for Brenlin Window Shades that was in the October,1914 issue of Ladies Home Journal.

I always hated that kind of shade—and have bad memories of pulling too hard on them, and they would unwind and be difficult to fix—but I guess that they once were the new thing.

6 Responses

  1. I remember those shades too. I used to help my mom clean them and then they’d fall down and we’d have to reattach and not mess with that spring .

  2. We always had window shades. I’m not sure if ours were like this, but sometimes, after you pulled them down in the evening, the spring would wind them back up really fast. It always scared the daylights out of me!

  3. Yes, difficult to fix AND replace. I tried that several times and was unsuccessful!!!

  4. I still can’t get over how long ads were! They’re like essays compared to today’s ads!
    Diana xo

  5. I remember exactly what Dianna is talking about, tugging on the shade and it flying up and flapping around and around the rod. They did serve the purpose of allowing light in during the day and providing privacy at night.

  6. well it goes to show you everything was new at one time! We had them too and after having blinds and mini blinds I will stick to my drapes and curtains! ;)

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