18-year-old Helena Muffly wrote exactly 100 years ago today:
Wednesday, March 5, 1914: Same as ever.
The master “Light Six” is a car for the whole family. It means clean, healthful recreation that you cannot get in any other way. It means days spent in the crisp, clear air of the country; cool refreshing rides in the evenings, and health-giving outings for the children that are impossible without a car. The “Light Six” will pay for itself in better health and greater happiness.
Her middle-aged granddaughter’s comments 100 years later:
This is the fourth day in a row that Grandma wrote “Same as ever.” What was happening (or not happening) in her life? She sure wasn’t putting much effort into her diary.
Yesterday I shared some pictures of 1914 garage designs. Today I’m sharing some pictures of automobiles that provide a sense of how people thought about cars back then. Amazingly, health and happiness were major selling points back then.
The pictures and captions from an advertisement for Chalmers “Light Six” automobiles in the June 1, 1914 issue of Kimball’s Dairy Farmer Magazine.
Now is the time you want a car most. All of the outdoors welcomes and offers health and happiness to the man with a motor car. You are planning now for vacation time. Nothing will make your vacation so much worthwhile as the possession of a Chalmers “Light Six”.
In addition to the touring car, the Chalmers “Light Six” is built as a two-passenger Coupelet. This is an entirely new body type. The Coupelet gives the luxury and the seclusion of the closed car in bad weather, and it is readily convertible to a handsome roadster for business or for touring during the summer months.