1914 Kenyon Weatherproofs Raincoat Advertisement

18-year-old Helena Muffly wrote exactly 100 years ago today: 

Saturday, January 31, 1914:  This day presented a swelled appearance. First it rained and then rained some more until at last all these little streamlets around here just had to spread out and get big.

Source: Ladies Home Journal (April, 1914)

Source: Ladies Home Journal (April, 1914)

Her middle-aged granddaughter’s comments 100 years later:

Brrr. . . it sounds like a cold, wet, miserable rain. Did it rain enough to cause some minor flooding?

I hope that Grandma had a good raincoat. I bet she wished that she had a stylish raincoat—like a Kenyon.

11 Responses

  1. We are finally getting rain in California, so nice to see an entry about rain from your Grandma.

  2. Sounds like a day for rubber boots or what we call gumboots.

  3. Talk about a truthful ad – ‘supposed to be’, ‘ought not’, ‘should not’ – very quaint.

  4. It’s rare that you hear someone refer to the streams as “swelling” with rain, although I have heard it a time or two.

  5. We have “seasonal streams” on our mountain property. During Spring thraw and summer thumder storms, these “swell”. I know what she meant. I’d been looking at muck-boots more than a rain coat in such conditions.
    Oscar

  6. I like how you can show any reliable dealer the picture and get the coat for $15 – the beginnings of coupons?

  7. I love your grandmother’s playful use of language. And I even like the raincoat in the add.

  8. That’s cool, it looks like an early trench. A girls best friend!

  9. They must have gotten a good bit of rain from the sound of it.

  10. Rainy days in January feel especially raw – today we’re getting some rain after it snowed overnight – brrr…

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