1914 Libby’s Canned Fruit Advertisement

18-year-old Helena Muffly wrote exactly 100 years ago today: 

 Sunday, January 18, 1914: A couple of girlfriends called this afternoon.

Source: National Food Magazine (December, 1914)

Source: National Food Magazine (December, 1914)

Her middle-aged granddaughter’s comments 100 years later:

Since I don’t think that the Muffly’s had a phone, I assume that “called” means “visited.”

Did Grandma serve a snack to her girlfriends? . . .Maybe some Libby’s California canned fruits?

13 Responses

  1. This makes me glad that I have ready access to fresh California fruit :-)

  2. Libby’s! I had forgotten about Libby’s. A firm with a long history. Is Libby’s still popular today in your local supermarket?

  3. Ah yes, Libby’s. We had those too – with condensed milk!

  4. Yes, I would imagine that she meant her friends visited; just another example of how words have different meanings these days. I bet they had fun!

  5. Don’t you just love the old advertisements! They show us so much more than simply the product.

  6. I guess by that ad, Libby’s thought your maid would be serving their product, LOL……canned Peaches are so Posh!

  7. Libby’s was awesome, and a pretty good ditty as well “Libby, Libby, Libby on the label, label, label…”

  8. I love those happy unexpected visits, I hope Helena enjoyed her day. :)

  9. It’s such a relief to read that Helena was not so bored. Having friends “call” must have been fun for her and I’m sure they talked about the mysterious “he”

  10. What a great ad. Look at that maid outfit! hahaha I think you’re right about “call.”

  11. I would love to have been a fly on the wall to hear those girls gossip–I wonder if Helena was more forthcoming in person than in her diary.

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