1913 Teddy Bear Ad

18-year-old Helena Muffly wrote exactly 100 years ago today: 

Saturday, November 8, 1913:  Nothing much to write.

Source: Ladies Home Journal (December, 1913)

Source: Ladies Home Journal (December, 1913)

Her middle-aged granddaughter’s comments 100 years later:

Since Grandma didn’t write much a hundred years ago today, I’ll share a fun advertisement I came across.

9 Responses

  1. Wow – can you imagine what one of those is worth now??

  2. Oh look at that!!! I only learnt about these “Steiff Bears”, with the button in the ear, by watching the BBC’s “Antiques Road Show”. Thank you so much Sheryl…I so love how you research that era and share your knowledge with us when our Miss Muffly is finding “Nothing much to write” :-)

  3. I’m also struck by how much it cost then versus what it would cost now. I love looking at old advertisements.

  4. My grandfather’s younger brother was named Theodore Roosevelt Burr. Uncle Ted let me know that both he and Teddy Bears were named after the president!

  5. My dad (b. 1924) had a teddy bear that looked like that. It’s around somewhere… I should find it, photograph it, and share it on my blog.

  6. I think the bear on the bike is so cute.

  7. What a great ad, thanks for sharing! …and $1.75 for a Steiff, that is an excellent investment;0)

  8. Do you still have your first teddy bear? I have mine :-)

  9. That is a cute advertisement. I am trying to think if I have seen a modern day advertisement for a Teddy Bear; it’s possible that they have become so popular that there isn’t any need to advertise them??? Do you know the story of Margarete Steiff? It’s such a lovely story.

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