Wooltex Spring Coat Advertisement

17-year-old Helena Muffly wrote exactly 100 years ago today: 

Sunday, March 9, 1913:  Went to Sunday School this afternoon. It was so nice out. Felt most too warm with my jacket on going up.

1913-04-39.b

Wooltex

The W. BLACK COMPANY

Designers

Wooltex Coat $15.00

Model 2249

An Extraordinary

Demonstration of Wooltex Value.

A handsomer coat for general service could scarcely be designed at any price than this model, No. 2249. It comes in whip cords, diagonal worsteds, find fancy diagonals, and a variety of fancy worsteds. Trimming is with inserts of self or contracting color broadcloth, and with buttonholes and invorine buttons to match inserts. Price but $15.00.

There are a few woman in every city who are always  “well-dressed”.

They are not always the richest.

Go see the Wooltex spring models and know why so many of them wear Wooltex coats and suits.

The Store That Sells Wooltext Coats, Suits, Skirts

(Source: Ladies Home Journal, April, 1913)

Her middle-aged granddaughter’s comments 100 years later:

The online Weather Channel forecast for McEwensville for today is a low of 31° and a high of 52.° Sounds like a nice day—though still jacket weather. It may have been a just a little bit nicer on this date a hundred years ago.

7 Responses

  1. Can’t imagine such a nicely tailored coat for only $15.00 but I guess that was probably a lot of money back then

  2. “There are a few woman in every city who are always “well-dressed”.
    They are not always the richest.” Ad men hard at work!

  3. I love the saying about the best dressed not always the richest!! I am off to a function today wearing what i already own. My old stupid self would have bought a whole new outfit for the day!!!! Dummy!!!

  4. It’s fun to stroll back 100 years and see the signs of the times.

  5. Yes indeed it was a beautiful day – much to warm for a heavy jacket like that. ;) Even their coats were stylish!

  6. Awesome information and to the Point with details on each article. Thank You :-)

  7. *It says “Monday” when I think it’s supposed to be “Sunday”.*

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