17-year-old Helena Muffly wrote exactly 100 years ago today:
Thursday, January 23, 1913: Bout the same as ever.
Welch’s is the drink for youth and age. It tastes good, satisfies thirst and is healthful. It contains all the health-giving qualities of the finest Concord grapes. It is a splendid temperance beverage for the home. It adds a touch of cheerful hospitality to all formal and informal affairs.
“The National Drink”
To maintain the high quality of Welch’s we pay from $7 to $9 per ton over the market price, thus securing only the choicest of the luscious Concords grown in the Chautauqua Grape Belt.
For a dainty, unfermented punch, take the juice of three lemons, juice of one orange, one pint Welch’s Grape Juice, one quart water and one cup of sugar. Add sliced oranges and a pineapple and serve cold. Order a case and have a supply in the house.
If unable to get Welch’s of your dealer we will ship a trial dozen pints, express prepaid east of Omaha, for $3. Sample 4-oz bottle, mailed 10¢. Write for our free booklet of recipes.
The Welch Grape Juice Co.
Westfield, New York
Her middle-aged granddaughter’s comments 100 years later:
Since Grandma didn’t write much, I’ll share old ad I found in the February, 1913 issue of National Food Magazine.